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Rich Roat shows how House
Industries has developed products and marketed them
effectively to the creative and technologically-advanced
community while maintaining an aesthetic integrity that
seems absent in much of our visual landscape. House
Industries is a Delaware-based independent type foundary.
Skillfully drawn from social and historical inputs,
the firm's fonts scream from billboards, wish happy
whatever from greeting cards, serve as the basis for
consumer product logos and add elements of style to
a wide range of mainstream media. House Industries has
also designed a show, recreated the Neutra Boomerang
Chair and Boomerang textiles and established its own
clothing line.
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