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Paul manages the Umbra design team and translates developing
design trends into practical and useful products. He
graduated from George Brown’s graphic design program
in 1974. A few years later, while shopping for a window
covering, Paul designed his own window treatment, a
printed paper shade. He presented friend and entrepreneur
Les Mandelbaum with the idea and Umbra (Latin for “shade”)
was born. Innovation in design seems a likely way to
be a leader in the field, but how do design thinkers
create and successfully identify innovation? Through
case studies, Paul shows how the leading global consumer
product design and manufacturing company develops award-winning
product. One example: Umbra produced the first swing-lid
plastic trash can in 1985. When the sales and design
teams first reviewed a prototype, their response was
negative. But then someone asked to take the prototype
home, which forced everyone to take a second look. Ten
million pieces later, Umbra had learned a valuable lesson.
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