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Peter is an internationally recognized expert in developing
corporate design management strategies with more than
30 years experience as a senior corporate design manager,
consultant, author and lecturer. As Director of Corporate
Design for the Gillette
Company, he was responsible for managing strategic
design functions. Author of Creating the Perfect
Design Brief: How to Manage Design for Strategic Advantage,
Peter conducts seminars for design management professionals
worldwide.
"The Development of Truly Collaborative Designs
Briefs"
Too often, design briefs are simply 'handed off' to
a design group by the requestors of the design project.
This session will explore the hazards inherent in this
practice, as well as positive processes and techniques
to make the design brief a true collaboration between
designers and the requestors.
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