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A Senior Partner with Lippincott & Margulies, Peter Dixon is an architect with more than 10 years experience in corporate identity design. With expertise in the translation of business strategies into retail concepts, facility architecture, interior design and exhibitions, he has had extensive involvement in the development of all areas of the retail environment. These areas include building design, store-in-store concepts, standardized sign systems, merchandising and furniture programs.

His experience includes work for clients such as BMW, Citibank, Compaq, Conoco, IBM, Sprint and Telus. Peter holds a Bachelor of Science, Mechanical Engineering from Louisiana State University and a Master of Architecture from the University of Texas. He spoke at the annual Identity Management Conference, and is frequently quoted in retail trade press publications.


Peter Dixon: Branding and Globalization

 

Transcript
Read the edited transcript of Peter Dixon's presentation on Branding and Globalization
(File Type: PDF, File Size: 252kb)
Download Adobe Acrobat Reader

Presentation
View Peter Dixon's presentation on Branding and Globalization (File Type: PDF, File Size: 872kb)
Download Adobe Acrobat Reader

   
 

 

 

© Copyright 2007 The Association of Registered Graphic Designers of Ontario

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This collection was produced with financial assistance from Canada's Digital Collections Initiative, Industry Canada.

 

 
   

“Branding is power. It’s commercial power: the ability to turn things of little value into great value. It’s a kind of magic. It’s alchemy. You are making something out of nothing.”