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Patrick Whitney is Director of the Institute
of Design, Illinois Institute of Technology
and a Professor of Design. He has published and
lectured throughout the world about how to make
technological innovations more humane, the link
between design and business strategy and methods
of designing interactive communications and products.
He has consulted corporations including Aetna, McDonald’s
and Texas Instruments, and has conducted private
education programs for executives in the US, Europe
and Asia.
Keynote: How do we adapt to
the shift from a push to a pull economy?
The balance of power has shifted from producers
to consumers, who have unprecedented choices in
communications, products and services enabled. Companies
need design to respond to the new balance of power
and succeed in this new environment. Patrick discusses
the processes and frameworks that help identify
the unarticulated needs of users and create related
business strategies.
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