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Mystifying the Automobile:
The Power of Pictography and Numerology in the Naming
of Cars
Join Prof. Marcel Danesi of the Semiotics and Anthropology
Department at the University of Toronto for this lively,
interactive discussion. Danesi is Director of the Program
in Semiotics and Communication Theory. Among his publications
are Understanding Media Semiotics, Persuasive Signs:
The Semiotics of Advertising and My Son Is
an Alien: A Cultural Portrait of Today's Youth.
His latest book, Brands, published by Routledge
is due out in the fall of 2005.
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