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Competing Against Giants:
How Smaller Firms Can Prosper
In an era where mergers are creating scale-advantaged
giants in almost every industry, some smaller firms
have found a way to prosper. Learn how to capitalize
on the disadvantages that size brings, how to leverage
the unique qualities of small-scale operations and how
to use organizational arrangements to reap many of the
benefits of large size without sacrificing the positive
aspects of being a smaller enterprise. Ken Wong is a
faculty member at Queen’s School of Business.
He was a principal architect of the first full-time
degree program in Canada to operate outside of government
subsidy: which earned him the cover of Canadian
Business. He is co-author of Basic Marketing, one
of the leading marketing textbooks in Canada. His clients
have included 3M, Bell Canada, TD-Canada Trust, Microsoft
and Starbucks. Ken is a frequent speaker and has a regular
column in Marketing.
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