|
Jan has given more than 1,800 seminars in 27 countries.
His goal is to persuade word-people to think visually
and picture-people to think verbally. An architect by
training, he was an art director with Time
before opening his own studio. Editing
by Design and Graphic
Idea Notebook, two of his dozen books, have
just been published in new third editions. In “Every
problem bears the seeds to its own solution,”
Jan discusses the designer’s role as management
consultant. Designs develop out of a well-defined problem.
The journey starts as boring, digging analysis. Only
after this work is done can a solution blossom into
creative visuals. Jan provides three fundamentals for
elements along the way: about our targets, about persuasion,
about our mediums, about wordpeople and picture-people
and about working together.
|
