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Jakob is President & Creative Director of Trollbäck
+ Company. Trollbäck + Company was born when Jakob,
a former DJ, transferred his aural pursuits to the visual
medium, aiming to create emotive pieces that take audiences
to purely sensorial planes. Jakob’s ambitions
quickly moved his company to the forefront of motion
design. Trollbäck’s work includes titles
for films such as Vanity Fair, TV commercials, publications,
environmental design and music videos. Clients include
CBS, HBO, Miramax, Jaguar, Nike and Volvo. In his presentation,
“Attention shoppers,” Jakob discusses how
some of the best communication happens when we leave
something out. Through his work, he illustrates how
intelligent communication asks us to partake in a dialogue
and provides an opportunity for the individual to “own”
the conclusion.
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