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The Future of Brands and
Branding
Jeff Swystun examines the historic and current use of
brands and projects their role in society and business
in the future. He covers how the practice of branding
is evolving and what firms need to do to ensure relevancy
and differentiation. Swystun is Global Director of the
Interbrand Group, responsible for firm strategy, marketing
and business development, communications and knowledge
management, innovation and managing Interbrand’s
own brand. He chairs Interbrand’s steering committee,
the global business development task force and the Interbrand
Foundation and has worldwide responsibility for client
service and satisfaction to ensure long-term, mutually
profitable relationships.
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