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Jorge Calleja is a Senior Art Director at Wieden+Kennedy
Amsterdam. He was born in Mexico and holds a
degree in Film from Universidad del Nuevo Mundo.
In 2001 he founded L3che The Mexperimental Project
where he became the Creative Director and Partner.
Jorge further developed his design background at
Sixfoot Studios, Juxt Interactive and Exopolis.
Most recently Jorge spent a year gaining critical
acclaim at Goodby Silverstein & Partners, where
he art directed the Got Milk? campaign and developed
the campaign interactively at www.gettheglass.com.
Jorge has won an impressive 30 awards in under 3
years, including two consecutive Gold Lions at Cannes,
most recently in 2007 for his ‘Get the Glass’
work on the Got Milk? campaign.
Strategies: Are ad agencies going
through a mid-life crisis?
Are advertisers having difficulty adapting? To a new
digital era where consumers have become selective
of the advertising they digest? To the competition
created by interactive shops that eat into their market
day by day? To the advertising food-chain as it exists
now versus 5 years ago? Is the market changing? How?
Why? Where? Does the solution live in user content,
banners, websites? Jorge Calleja provides his perspective
on what to expect on all fronts in the next 10 years.
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