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Her pragmatic pursuit of the true essence of a problem
is matched only by her artful ability to rally everyone
behind a distinctive solution. Jane’s vision has
been at the heart of many brand launches for TAXI’s
clients and is a guiding force as TAXI’s own brand
grows. In her presentation, “Why design is the
next big thing in advertising”, she explains how
design expertise is being sought with an enthusiasm
that echoes the renaissance in product design exemplified
by Apple products. A new level of spending has thrust
the baton into the designer’s hand. Reputable
design professionals, who make ethical choices about
the products and services they work on, can shepherd
clients toward creative solutions that are relevant
to consumers’ lives and effective business solutions.
The next generation of creative leaders will be hybrids
with a broad vision of creative expression. Designers
must embrace this vision to succeed.
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