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Jenn + Ken Visocky O’Grady cofounded Enspace,
a creative thinktank where designers, writers, marketers
and even the occasional historian collaborate to
enhance communication. Aspiring design evangelists,
Jenn + Ken have traveled North America jurying competitions
and presenting. They also spin daily chalk talks
on the value of design in the classroom though there,
they practise solo—Jenn at Cleveland State
U, Ken at Kent State U. A
Designer's Research Manual: Succeed in Design by
Knowing Your Clients and What They Really Need
is their first book. They are currently working
on The Information Design Handbook, due
for release in 2008.
Strategies: What is research-driven
design?
Businesses recognize now more than ever how important
design is to financial success. However, clients
are looking for assurances that their communications
dollars will be spent wisely. Incorporating research
into the creative process, documenting findings
and articulating their value to clients is key.
Jenn and Ken Visocky O’Grady explore a variety
of frameworks and illustrate them with international
case studies.
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