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A Brand Apart
Chair of Duffy
& Partners, Joe Duffy is a much-admired creative
director and an expert in branding and design. When
he started Duffy Design in 1984, in association with
ad agency Fallon Worldwide, he broke new ground for
the collaborative integration of branding and design
with advertising. His work includes brand and design
development for leading global companies such as BMW,
Coca-Cola, McDonald’s, Starbucks and Sony. He'll
offer insights into effective branding programs and
keys to collaborative, respectful client/designer relationships.
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