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Luke Hayman |
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 Deblandification
Luke Hayman has worked in the harsh world of editorial design where a designer is judged on every issue, monthly or even weekly. These relentless pressures necessitate the invention of cunning devices and ploys to grab the reader. He shares 10 or 11 things that make readers read, or at least look, for a second or two. These have included the use of Woody Allen and Scarlett Johansson, plagiarized Monty Python, fat actresses, high school sex, funny Jews and highly detailed maps.
In 2006 Luke became a partner in Pentagram’s New York office where his wide-ranging expertise encompasses the design of magazines, books, identities and exhibitions. His recent editorial work includes magazine redesigns for TIME, The Advocate and Radar and he is currently working on Consumer Reports and a newspaper in the Middle East. Prior to joining Pentagram, Luke was design director of New York magazine, creative director of Travel + Leisure magazine, creative director of Media Central and Brill Media Holdings, creative director in the Brand Integration Group at Ogilvy, and design director of I.D. magazine. |
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Kris Kiger |
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Inspiration and innovation for designing in the digital age.
In order to survive and excel in the world of design today, creative professionals need to understand the sweeping changes impacting design in the digital age. What's front and center on the clients’ minds? Why is context important when designing for an experience? What's hot and what shouldn't be? Kris will highlight key trends transforming every designer’s world and conclude with personal and professional skills that every designer needs to enrich their craft and grow their career.
Kris Kiger is Senior VP and Managing Director for R/GA’s Visual Design team, where she delivers successful online customer experiences for some of the most prestigious companies in the world. Her leadership and innovation have created award-winning work that extends the online presence of brands such as Bed, Bath & Beyond, IBM, Levi’s, Purina, NIKE, Sharp, Target and Verizon. Kris has also worked on corporate identity and interaction design projects for Time Warner, Bloomberg and Microsoft. Kris has won awards with the Broadcast Designers Association, Cannes Cyber Lions, London International Advertising Awards and One Show Interactive. Advertising Age magazine named her one of their "12 Women to Watch" in 2008.
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Ji Lee |
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 Bombing the matrix: Interventions on the obvious.
Why are things the way they are and why do we accept them as they are? Why is our reading system two-dimensional and linear? Why are our numbers composed of abstract symbols? We don't ask such questions because they are fundamental tools used by everyone, and we are too used to them. Ji challenges some of the tools of our communications system such as the alphabet, numbers and advertising. He offers alternate tools to communicate and encourages rethinking the current matrix, through individual thinking, imagination and fun.
Ji Lee is Creative Director for Google Creative Lab in New York. Previously he served as Branding Director for Droga5 and Senior Art Director for Saatchi & Saatchi. His Tap Project campaign to promote World Water Week for Unicef won a 2007 Cannes Titanium Lion. Ji is also the founder of the widely publicized The Bubble Project, where 50,000 blank speech bubble stickers were placed on top of ads on the streets of New York for passersby to fill in. Ji teaches at the School of Visual Arts. |
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Scott Stowell |
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 Design for people
We designers (usually) work for clients and
(often) collaborate with other creative types.
But the things we make are meant for regular
people to read or watch or use. So it’s our job
to keep those people in mind every time we
make a choice. Design is the way we talk to
each other these days, and doing so in clear and
direct and honest and interesting ways, we can
make better things – and make things better.Scott Stowell is the proprietor of New York design studio Open, whose work includes includes identity systems, print design, motion graphics and web design. Clients include the PBS documentary series Art:21, Bravo, Good magazine, Jazz at Lincoln Center, The New York Times, the National Multiple Sclerosis Society, Planet Green and WNYC Radio. Before starting Open, Scott was art director of Benetton’s Colors magazine in Rome and a senior designer at M&Co. A former vice president of the New York Chapter of the AIGA, Scott writes and lectures about design and teaches at Yale and the School of Visual Arts. In 2008, Scott received the National Design Award for Communication Design from the Smithsonian’s Cooper-Hewitt National Design Museum. He has a BFA in graphic design from Rhode Island School of Design. |
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Masamichi Udagawa |
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 Intervention - Interaction
Design is a form of intervention. Whenever a new artifact is introduced to our life - often inspired by new technology - design has to negotiate between people, the existing context and the new artifact. The essence of design is interaction. Interaction between people and artifacts, as well as interaction amongst people mediated by designed artifacts. Through his work, crossing the threshold between product and environment, public and private, physical and digital, Masamichi explains how design is an intervention that generates new interactions in society.
A co-founder of Antenna Design, Masamichi explores the relationship between new technology and its meaning in society, where new technology alters our environment and perception. Among Antenna’s projects are the design of New York City subway cars and ticket vending machines, JetBlue check-in kiosks, and an installation in the windows of Bloomingdale’s activated by passersby. Prior to founding Antenna in 1997, Masamichi worked with Ideo, Emilio Ambasz Design Group and Apple. In 2006, he received the Design Management Institute’s Muriel Cooper Prize for advancing design, technology and communications. |
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Brett Wickens |
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 From cult to corporate: How album covers helped sell software
Punk rock disrupted the music scene in the 1970s, creating a unique challenge for emerging designers like Neville Brody, Malcolm Garrett and Peter Saville to establish new design lexicons. During his partnership with Peter Saville, Brett Wickens realized how the power of instinctive design could sell products. Today, Brett has brought these instincts to bear by designing and leading a successful and award-winning program to help Adobe Systems emotionally reconnect with its biggest audience, creative professionals.
Brett’s expertise in design technology led him to LA in 1993 to pursue his interest in the convergence of entertainment, information and technology for clients including Nike, and interactive products such as the United Nations CD-ROM, the SpokenWorld channel for Microsoft Network, and entertainment and music marketing initiatives for Apple. He has been Vice President and Creative Director at MetaDesign and at Frankfurt Balkind Partners, and was an associate partner for Pentagram Design in London. He is currently a Partner at Ammunition Group in San Francisco. |
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