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Alan dreamed of being a pro basketball player, but his
love of type and lack of jumpshot led to his becoming
a designer. After a few years working in creative agencies,
Alan went in-house and became Design Director of kate
spade in 2004. Alan’s group is responsible for
the overall aesthetic of the brand, from the advertising
campaign and the website, to the paper line and the
home collection. He has also done work with the New
York Times Magazine, the NBA (as he says, this
is as close as he’ll ever come to getting paid
for basketball) and New York Magazine.
In his presentation, “Paper airplanes are cooler
than jetplanes: 3 years of doodles, designs and daydreams”,
Alan tells how inspired brands create an experience
and tell a story that invite people to join in.
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