Chris Hacker is a sustainability guru and Chief Design Officer at Johnson & Johnson. He works to make design a competitive advantage through strong brand identity and sustainable design practices and leads all creative processes for brand identity, packaging design and brand imagery. He previously served as Senior VP of Global Marketing and Design for Aveda™, responsible for the company’s product development, brand positioning, visual merchandising, store design and advertising. Under his leadership, Aveda was awarded the 2004 National Design Award for Corporate Achievement from the Smithsonian Cooper-Hewitt National Design Museum. Chris is a recognized expert in package goods design and is a frequent national speaker on design, design sustainability and the creative process.
Keynote
Eco-sustainability: Why designers have to help!
Design is a problem-solving activity that requires choices as an integral part of the process. By understanding the environmental consequences of design decisions, one can inform great design with sustainability and environmentally friendly materials and processes. Chris will show that environmental responsibility and profit are not mutually exclusive.
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