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Grant McCracken holds a PhD from the University
of Chicago in cultural anthropology. He is the author
of Culture and Consumption I, Plenitude,
Big
Hair ,
Culture
and Consumption II: Markets, Meaning, and Brand
Management ,
The
Long Interview ,
Flock and Flow and the soon to be published
Transforming selves. He has been the director
of the Institute of Contemporary Culture at the
Royal Ontario Museum, a senior lecturer at the Harvard
Business School, a Visiting Scholar at the University
of Cambridge and he is now a Research Affiliate
at MIT. He lives just outside New York City with
his wife and cat.
Keynote: How does culture matter
for designers?
The world of branding, innovation and design is
now rocked by new development. Celebrity culture,
social networking, new methods of marketing, chimera
like Second Life, sure bets like Facebook, we are
dealing with a world in flux. Grant McCracken offers
an anthropological map of what our culture is and
how to survive as a designer within it.
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