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Grant Gordon is Creative Director of Key
Gordon Communications. Copywriter by trade,
Grant worked at several Toronto and Montreal ad
agencies before realizing that selling processed
food, rapacious investments and SUVs was a lousy
way to earn a living. After a brief hiatus from
advertising, Grant hooked up with environmentalist
Michael de Pencier and created Key Gordon—a
communications firm servicing sustainable products
and services. Since founding Key Gordon, Grant has
stuck to the motto ‘branding the good guys.’
Clients range from organic food and water purification
to alternative energy and eco investing.
Trends: How do you tell an
entire country to F—Off and get away with
it?
Last winter amidst the warmest temperatures on record,
a little advertising firm set out to create a movement
to fight global warming. The team distilled a campaign
to two simple words and an eye-popping logo. Result?
The campaign was featured on virtually every newscast
in the country. Grant tells the story of FLICK OFF.
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