Steff Geissbuhler is among America’s most celebrated designers of integrated brand and corporate identity programs. As a principal of C&G Partners, he has created identity systems for Merck, Time Warner cable, Telemundo, NBC, Voice of America, Toledo Museum of Art, National Parks of New York Harbor, Crane & Co., and May Department Stores. He has designed architectural graphics for the IBM building in New York City; a complete sign system for the Universities of Pennsylvania and Connecticut; printed materials for the Alvin Ailey Dance Theater, Mobil, Philip Morris, Cummins Engines and Morgan Stanley. His work has been honoured with the AIGA Medal for his sustained contribution to design excellence and the development of the profession. He is also the recipient of the U.S. Federal Achievement Design Award, and several awards from the Art Directors Club and the International Poster Biennales.
Keynote
Making and Leaving a Mark
Steff explores the thinking behind the creation of a logo, trademark or
visual vocabulary and the many forms and personalities an identity can take
on. Using his work as examples, Steff will discuss the problems of
designing for other countries and languages as well as branding,
establishing and projecting a personality, appropriateness and mission,
international problems, working for government, media, cultural and
nonprofit clients.
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