| Louise Fili was senior designer for Herb Lubalin from 1976-1978. As art director for Pantheon Books from 1978-1989, she designed over 2000 book jackets and reinvented book jacket design. She has received Gold and Silver medals from the Society of Illustrators and the New York Art Directors Club and three James Beard award nominations. Louise’s work is in the permanent collection of the Library of Congress, the Cooper-Hewitt Museum and the Bibliotheque Nationale. She is co-author, with Steven Heller, of Italian Art Deco, Dutch Moderne, British Modern, Deco Type, German Modern, Design Connoisseur, Deco España, Typology and Euro Deco. Louise teaches at the School of Visual Arts, and was recently inducted into the Art Directors Hall of Fame.
Keynote
From the literary to the culinary: A design odyssey
Twenty years ago, Louise forsook a career in book jacket design to follow her passion for all things to do with food and Italy. Today, her studio, Louise Fili Ltd, produces food packaging and restaurant identities for many New York eateries. Louise describes how she recognized the limits of one market to be limited in both money and opportunity and earned success by recognizing her strengths and transitioning into a new niche market.
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