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Maio is a corporate branding visionary. Her SoulBranding
technique is an innovative approach to merging corporate
responsibility and branding. Using the SoulBranding
framework, Maio advises corporate leaders on how to
use the power of their brands to satisfy the desire
for higher corporate social values sought by customers,
employees and suppliers. Maio has spoken at conferences
organized by the Design Management Institute, the American
Institute of Graphic Arts and the London Business School.
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