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Find the Experiences that
Matter
In our experience-based economy, companies that understand
how to develop meaningful experiences will succeed.
Designers are uniquely qualified to find and design
such encounters for customers, but to do so they must
first think differently about the purpose of design.
From web sites to hotel cleaning carts to entire private
islands, Dave Norton guides clients through the essentials
of profitable brand experiences. He is VP of Research
and Experience Strategy at Yamamoto
Moss. His Design Management Institute seminars have
taught countless participants how to become more strategic
thinkers.
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