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The Evolution of Canadian Social Values and
their Impact on Consumer Trends
David MacDonald is a Vice President of Environics responsible
for the 3SC Social Values team. His specific areas of
expertise are the application of social values analysis
and the execution of multi-country consumer segmentation
strategies. MacDonald has conducted extensive research
in financial services, communications, technology and
medical sectors, focusing on business-to-business applications.
He has been a member of the Environics Research Group
since 1999.
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