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Debbie Millman is a partner at the international
brand consultancy Sterling
Brands, where she has designed, as she states
in her bio, “some things she is really proud
of and lots of products that you have likely purchased
in a big supermarket.” Debbie writes a column
for Print Magazine and contributes regularly
to the design blog Speak
Up. She is writing two books: the first, How
to Think Like a Great Graphic Designer
will be published in October; the second, Essential
Principles of Graphic Design is being published
in 2008. She teaches at the School of Visual Arts
and produces a weekly Internet talk show, Design
Matters.
Inspirations: What is creative
leadership?
We are now living in what Business Week calls a
“creative economy.” However, more than ever before,
design will be called upon to deliver a return on
investment. How can you truly quantify your talent
and develop strategic, competitive intelligence?
How can you quantify differ- entiation in a world
fi lled with design firms, creative strategists
and brand gurus? Debbie Millman explains how to
develop design leadership in a world of constant
innovation; how to create a meaningful philosophy
to guide your practice; how to craft a design strategy
to help develop more powerful design solutions;
how to create more persuasive, honest and effective
design presentations and how to speak about design
in the “real” world with more success.
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