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Forget Business Embracing
Design: Let's Start with Design Embracing Business
What does business want? What do designers want? Can
the existing relationship move beyond reluctant acceptance,
or will both continue to only see the other as a necessary
evil? David Baker is a management consultant who advises
the advertising, design and public relations community.
He helps with systems, positioning, staffing, management,
finance – anything necessary for a firm to succeed.
He speaks and writes widely and has spoken several hundred
times to creatives like you, making sense most of the
time. He has oodles of graduate training and recognition
from national publications.
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