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Are You Expecting Too
Much From Your Work?
You were drawn to this industry because of the work,
not the business side. In fact, if you could figure
out a way to do this without clients...or even employees...you'd
be thrilled. But that's art, and this is design. How
do you approach your work without depending on it too
heavily for creative stimulation? Without burning out?
Without going nuts balancing what you need to do for
money vs. what you need to do because it's good work?
David Baker is the principal of ReCourses, Inc., a management
consulting firm that works with the creative services
industry. He is a frequent speaker at events, including
How, MYOB, SEGD and AIGA. He is also editor of Persuading,
a reference journal for the business of public relations,
advertising, interactive and design.
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