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Dr. Andrea Siodmok heads up the Design
Council knowledge team, which is responsible
for developing and disseminating knowledge about
design for business managers, educators and designers.
Andrea has developed consumer products, CD-ROM,
websites and interface designs, has taught product,
automotive and interaction design in leading UK
universities and has developed research projects
with corporations. Within education she has organized
a number of concept projects with companies that
include Land Rover, Samsung, Apple and Nokia. As
a representative of British design, Andrea has given
keynotes, run workshops and overseen design projects
in Asia, Austraia, South America and Europe.
Trends: New markets for design
thinking?
Andrea outlines some of the future global challenges
and opportunities for design as the world moves
from an industrial to a creative and service economy.
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