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Sean and Noreen are the founders and Creative Directors
of Adams/Morioka. The firm’s founding philosophy,
“clarity, purity and resonance,” spearheaded
a revolution in design from chaos and complexity to
honesty and simplicity and it has been honoured by every
major competition and publication including with a retrospective
at the San Francisco Museum of Modern Art. Sean and
Noreen are the authors of Logo Design Workbook and Color
Workbook.
Sean and Noreen present “The 2 ‘f’
words in design: fear and fun: In their past ten years
in the business, they’ve made mistakes. Some were
a collision of events that hit like a train wreck. Some
were self-produced. All of the mistakes were motivated
by fear. When is fear appropriate? They’ve also
had fun. Does fun have a place in design? Are we on
a ship of fools, or voyage of the damned? How do we
know the difference?”
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