http://www.designthinkers.com/blog.php Mon, 07 May 2012 07:11:41 -0700 http://www.smallboxsoftware.com EN http://www.designthinkers.com/blog/post/44.php www.designthinkers.compost44 Mon, 07 May 2012 07:11:41 -0700 Think back to the 2010 DesignThinkers campaign and you will likely remember a simple, strong, bold aesthetic. The campaign was inspired by the very process it represents: design. Capturing the early-stages of the design process, it featured raw backgrounds, bright colours and thought-provoking statements including, ‘Design is Thinking’ and ‘Design Should Have a Voice’. http://www.designthinkers.com/blog/post/42.php www.designthinkers.compost42 Wed, 15 Feb 2012 12:31:10 -0800 So declared John Furneaux R.G.D., Managing Partner of Ove Design, at RGD Ontario’s Future by Design panel discussion at the Design Exchange on January 31, 2012. This first in a series of events on the last Tuesday night of every other month, was streamed live through the web with organized groups watching in North Bay, Sault Ste. Marie and Kingston. http://www.designthinkers.com/blog/post/41.php www.designthinkers.compost41 Wed, 09 Nov 2011 11:12:44 -0800 With DesignThinkers 2011 wrapped and plans already underway for 2012, we are pleased to present a few thoughts that we have received from some of the attendees. http://www.designthinkers.com/blog/post/39.php www.designthinkers.compost39 Thu, 03 Nov 2011 09:56:42 -0700 David Mackay, district manager of Adobe’s Omniture division in Canada, readily admits that he has no design talent. However, his experience working with leading global brands in the automotive, retail and financial industries to deliver better web experiences has given him some insight into what web designers need to align their designs with desired business outcomes. http://www.designthinkers.com/blog/post/34.php www.designthinkers.compost34 Mon, 31 Oct 2011 05:34:32 -0700 A pristine soccer pitch, the night air glittering with spotlights and cameras, a sense of urgency as the crowd waits, a field of dreams. It’s an opening image for Heineken Star Player, a mobile application that allows soccer fans to test their knowledge in real time by predicting the game’s outcome, then seeing whether their forecasts come true. Fans can compete with the game, their friends or others worldwide on UEFA Champions League matches, turning a passive watching experience into a heightened form of fan participation. http://www.designthinkers.com/blog/post/33.php www.designthinkers.compost33 Mon, 31 Oct 2011 05:28:46 -0700 Tradition and humour, excellence and accessibility. These seemingly incongruous attributes vitalize the logo for H. J. Mews, a pet store for “the discerning feline.” Designed by typographer and illustrator Jessica Hische, it uses fun and fantasy, colour and creativity to cater to those “who want the best for their pets,” she explains. http://www.designthinkers.com/blog/post/32.php www.designthinkers.compost32 Fri, 28 Oct 2011 01:17:48 -0700 The word “branding” can often imply a narrative crafted out of thin air to install identity upon an existing business. Todd Simmons, Executive Creative Director of branding firm Wolff Olins, doesn’t necessarily see it that way. “I hope that the line between brand and business continues to blur, even more than it has up to now,” says Simmons. “In the next ten years, I’d like for us to be more engaged in straight-up business design – the design of business itself.” http://www.designthinkers.com/blog/post/31.php www.designthinkers.compost31 Mon, 24 Oct 2011 01:05:07 -0700 “We’re very much at a pivotal point in book publishing,” says cover designer Chip Kidd, the most illustrious name in a field that isn’t exactly swimming with celebrities. According to the International Digital Publishing Forum, electronic book revenues in the US multiplied ten times between 2008 and 2010. http://www.designthinkers.com/blog/post/30.php www.designthinkers.compost30 Mon, 24 Oct 2011 12:58:50 -0700 Aaris Sherin is an optimist. She believes in her heart-of-hearts that design can be a fundamental force in improving the world, and she has specific recommendations on how each designer can go about achieving change. But if Sherin can impress upon you only one thing, it would be that your best prospect for saving the world involves focusing on the things that you already do best. http://www.designthinkers.com/blog/post/29.php www.designthinkers.compost29 Thu, 13 Oct 2011 06:17:42 -0700 Five years ago editor Tina Brown sidled up to George Lois at a party and said, “God George, your Esquire covers were genius but you can’t do those kind of covers any more.” “Why the hell not?” asked the legendary art director and ad man. “Because ideas don’t sell anymore,” said Brown.