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David Mackay, district manager of Adobe’s Omniture division in Canada, readily admits that he has no design talent. However, his experience working with leading global brands in the automotive, retail and financial industries to deliver better web experiences has given him some insight into what web designers need to align their designs with desired business outcomes.

Tradition and humour, excellence and accessibility. These seemingly incongruous attributes vitalize the logo for , a pet store for “the discerning feline.” Designed by typographer and illustrator Jessica Hische, it uses fun and fantasy, colour and creativity to cater to those “who want the best for their pets,” she explains. A tuxedoed cat, his sartorial formality is offset by ironic touches: the feline wears a P.G. Wodehouse-style monocle and his curly whiskers are Salvador Dali whimsy. Tradi..., a pet store for “the discerning feline.” Designed by typographer and illustrator Jessica Hische, it uses fun and fantasy, colour and creativity to cater to those “who want the best for their pets,” she explains. A tuxedoed cat, his sartorial formality is offset by ironic touches: the feline wears a P.G. Wodehouse-style monocle and his curly whiskers are Salvador Dali whimsy. Tradition is brightened by the logo’s light, fresh palette, with salmon pinks, sage greens, whites and creams.

“We’re very much at a pivotal point in book publishing,” says cover designer Chip Kidd, the most illustrious name in a field that isn’t exactly swimming with celebrities. According to the International Digital Publishing Forum, electronic book revenues in the US multiplied ten times between 2008 and 2010.