Blog

So declared John Furneaux R.G.D., Managing Partner of Ove Design, at RGD Ontario’s Future by Design panel discussion at the Design Exchange on January 31, 2012. This first in a series of events on the last Tuesday night of every other month, was streamed live through the web with organized groups watching in North Bay, Sault Ste. Marie and Kingston.

David Mackay, district manager of Adobe’s Omniture division in Canada, readily admits that he has no design talent. However, his experience working with leading global brands in the automotive, retail and financial industries to deliver better web experiences has given him some insight into what web designers need to align their designs with desired business outcomes.

Tradition and humour, excellence and accessibility. These seemingly incongruous attributes vitalize the logo for , a pet store for “the discerning feline.” Designed by typographer and illustrator Jessica Hische, it uses fun and fantasy, colour and creativity to cater to those “who want the best for their pets,” she explains. A tuxedoed cat, his sartorial formality is offset by ironic touches: the feline wears a P.G. Wodehouse-style monocle and his curly whiskers are Salvador Dali whimsy. Tradi..., a pet store for “the discerning feline.” Designed by typographer and illustrator Jessica Hische, it uses fun and fantasy, colour and creativity to cater to those “who want the best for their pets,” she explains. A tuxedoed cat, his sartorial formality is offset by ironic touches: the feline wears a P.G. Wodehouse-style monocle and his curly whiskers are Salvador Dali whimsy. Tradition is brightened by the logo’s light, fresh palette, with salmon pinks, sage greens, whites and creams.